Project: Digital Artist
services: DBMS, Photoshop, Acrobat
At Gap Inc., Direct I was required to perform routine post-production on all image assets. Duties performed include color-correction, image cropping, image retouching and maintenance of online image assets within DBMS for GAP, Old Navy and Piperlime brands. Maintained image assets by using a digital scan interface to maintain accounts of GAP, Old Navy and Piperlime brands. Worked in conjunction with director, photographer and models to develop optimum settings for brand recognition. Overall, I produced over 50 images a day to meet stringent Christmas holiday deadline.
The Gap is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta. As of September 2008, Gap Inc. has approximately 150,000 employees and operates over 3,100 stores worldwide. Gap Inc. remains the largest specialty apparel retailer in the U.S., though it has recently been surpassed by the Spanish-based Inditex Group as the world's largest apparel retailer.
